We citizens of Technopolis believe fervently in the supremacy of the will. What we will is how things are. Nothing is chiseled into sacred tablets, nothing has any meaning that we can’t change, nothing is beyond our self-interested exploitation and tinkering. If by an act of collective will we deem something good, then it must be good simply because we’ve deemed it so.
Amazon’s logo symbolizes totality, and there is seemingly nowhere the “A to Z arrow” does not reach anymore. With the extraordinary means at Amazon’s disposal, everywhere is accessible and almost everything is on offer.
Whether it’s religions or potential mates, in the end everything is a product: one choice among many in the supermarket of personal values. And the individual is the neutral, liberated consumer who can take their pick from the shelves.In other words, we have inculcated in our pupils an ideological analogue to consumer capitalism. And there is nothing neutral about that at all.